10 SEO Commandments
All these commands are proven strategies I’ve used to help organizations rank above Fortune 100 companies.
1.) The #1 and most important search engine optimization command is, “Thou site shalt not be slow.”
If you’re site is slow, you won’t even rank on mobile, which accounts for about 60% of all search traffic. So by having a slow site, you already eliminate yourself from 60% of all search.
Visit https://developers.google.com/speed/pagespeed/insights/ to test to speed of your site making sure you’re in the orange and green.
Site speed may not seem important, but I’ve helped companies rank #1 on Google just by improving site speed alone. Google’s algorithm is designed to send users to the site that will give them the best possible experience. A fast site matters.
Also to help with site speed, use a service like cloudflare.com and limit the amount of extensions and plugins you use for your site. Plugins are a site killer. Use as few as possible.
2.) Do not love your enemies
You should always do a competitive analysis, but only to uncover opportunities. Don’t be a copycat! Don’t duplicate what your competitors are doing or fall in love with their strategy so much as to think you have to do what they’re doing. Instead, look for missed opportunities and capitalize on them.
Look for what your competitor is missing and do it.
3.) Do not commit “keyword” adultery
- Do not use more than 5 keywords in your targeted page. Ex. Online Marketing Professional to help you Rank on Google
- Use 1 keyword for each targeted keyword in your title.
Bad Ex. Online Marketing and Digital Marketing (note: if I used “Online Marketing” as my keyword I would probably also rank for “Digital Marketing”. With good SEO not only will you rank for the keywords you’re targeting, you’ll also rank for related keywords..
- No keyword stuffing in your “alt text” for images.
Bad image alt: 10 SEO Commandments, Online Marketing, Rank on Google, Google Rank, Page Rank, Digital Marketing, Search Engine Optimization
Good image alt: Larry Lewis’s 10 SEO Commandments for online marketers to help your business rank on Google
Bad image alt: 10 SEO Commandments, Online Marketing, Rank on Google, Google Rank, Page Rank, Digital Marketing, Search Engine OptimizationGood image alt: Larry Lewis’s 10 SEO Commandments for online marketers to help your business rank on Google
Note: Alternative Text (aka alt text) was created for people using e-readers or the visually impaired to help them understand what’s in the picture.
No keyword stuffing period… Not in your meta title, meta description, nowhere.
- Seek good quality links
Link building the old school way can be a very tedious process. You have to find websites you think are willing to link to you, then you basically have to convince them why they should give you a link. It’s not fun at all.
I found it’s better to just make friends… If people know you and like your content, they will link to it and share it.
But if you’re in a hurry to get links you can:
- Spend $500 or so to sponsor a school so that they can link back to you from their .edu website.
- Ask vendors or wholesalers to link to you as one of their retailers.
- Put out information people are looking for that is limited.
- Create a case study or speak about someone [you want to link too’s) accomplishments… It’s a good chance they will share it on their own blog or social channels.
- Spread the Good News… Drive Traffic to your site
If Google sees a lot of people landing on your site, this is a good indicator that your site is relevant, so site traffic plays an important part of how you rank on Google.
- Love your neighbor as yourself… Get Social!
Since the day Facebook allowed Google to crawl its pages, there has been more signals to show site authority. If the social pages associated with your site presents you as an authority, Google will use that insight to carry you up in the rankings.
Remember, Google’s job is to Googlers the best possible experience so they will continue to use their service.
Therefore, if you’re ranking on Google, it’s because they trust that your site is fast, mobile friendly, considerate of those that may have low internet speed, considerate of the visually impaired, aren’t trying to trick people, aren’t trying to trick their algorithm, offer good content people will love, and help “their” users solve their problems – the reason they went to Google in the first place.
- Honor all these commands and your Page Ranking days shall be longer
Good clean websites using best search practices will have a long enjoyable Google life. You won’t have to worry about algorithm changes or penalties. However, if you break any of these commandments, you are subject to punishment.
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