Hey, guys, my name is Larry Lewis and this is the marketing like a pro podcasts where ordinary people promote themselves like pros.
And if you’re wondering about the music, it’s a song called “Olvidalo”… Olvidalo is a Spanish word that means forget it” But the concept for the song is “Shut up, don’t tell me No”. In other words, I will not be denied. So Olvidalo is not only the theme song for this program, it’s also the theme song for my life. And the theme song for many people’s lives that say, “No, I will not be denied, no matter what you do, no matter what you say, get out of my way, because I AM COMING THROUGH!
OK. This is my very first podcast, Episode #1. And today we’re going to talk about “Why You Have To Be an Emo Marketer”.
Okay, what is Emo? Emo is emotional? If you want to connect with people you first have to connect with people on an emotional level.
If not, it will be very difficult to get their attention. If you don’t make people happy, frustrated, sad, mad, sympathetic, excited, something… then they will never buy anything from you. Now when you’re targeting bad emotions it’s better to direct those emotions at other people or other things.
If you don’t make people, frustrated, sad, mad, sympathetic, excited, something… then they will never buy anything from you. Now when you’re targeting bad emotions — like anger and frustration — it’s better to direct those emotions at other people and other things.
What do mean?
When you make someone mad, you have to make them mad at something other than your brand. Well, at least your target audience. It’s ok to make other people mad. Because people are going to hate anyway.
But let’s focus on your audience. Let’s say your audience hates being stuck in traffic… and you have a solution to get them unstuck. If you make them mad about getting stuck in traffic and them offer them your solution, and they will gladly pay for it.
For example, this week Elon Musk, founder of Tesla and PayPal, you may know him, you may not. He also built rockets and all kinds of other stuff. Well, he developed a solution to solve the traffic problem in Los Angeles. Many people have been frustrated about this problem. This has been an issue that has gone on for years and years and years, and no one has ever done anything about it, so people have already been mad. I live in south Florida and I hate being stuck in traffic, especially in the Miami area. So when I heard that Elon Musk had a solution to clear up traffic congestion in Los Angeles, I was very interested.
The solution is to create an underground tunnel cars can enter to help bypass traffic. The idea is to park your car on an elevator on the shoulder of the road that takes you to an underground highway system something like a race track that gets your car to its destination at 130 mph. I mean if you haven’t seen this video go check it out it’s awesome. It’s Elon Musk TED talk about boring machines.
Something really buzzing this week is an ad from Heineken They just started a new campaign that taps into emotions very well… listen to this.
Okay, what’s going on her, … First, they put 6 people together that naturally hate each other. These people are at one extreme or the other about sensitive topics like feminism, homosexuality, and climate change.
For example, one guy dislikes transgenders and unbeknownst to him, he is partnered with a transgender woman to complete a project. Before completely the project, however, they take a break and talk a little about their personal lives. All three teams really seem to like each other, but then this happens [watch video].
Now their personal beliefs have been revealed. And they have a choice. They can either walk away, go about their business or talk about their differences over a nice cold Heineken.
Emotions, emotions, emotions.
People can identify with a product solely based on emotions. Event if their emotions have nothing to do with the product.
So what Heineken does here, they’re able to talk about sensitive topics without offending anyone… and the audience will appreciate it.
Heineken has created for itself a concept they can use over, and over, and over again; that will resonate with its audience. Why? Because they tapped into their emotions.
And Thats all I have for today.
I hope you enjoyed the Episode #1 of the Marketing Like a Pro Podcasts…