Hi, My name is Larry…
I’m very passionate about helping people, and marketing, and helping people market.
The Secret to Marketing
I started out as a failing event promoter that just wanted to figure out how to get people to buy my stuff… I had no idea I was trying WAY too hard. People aren’t fools. Follow me for a second and I’ll show you the secret to selling stuff.
Marketing is Easy
Too many people approach marketing as if it’s some separate thing divided from the rest of the world. But the truth is, we’re all marketers, so there’s no reason to put on a front or act. Marketing should be real.
The best marketing is when people don’t even realize you’re marketing to them. It feels natural. Have you ever met a salesperson with the title “Account Executive” or “Business Development Manager”? In fact, we call the biggest salespeople of all “Politicians”. This is because they don’t want to make it too obvious that they’re selling us something.
No one likes being sold to, and that’s the biggest problem with people who don’t know how to market.
The Secret to Selling Stuff
Ok… You wanna know the secret to marketing? It’s easy. I failed as an event promoter because I didn’t know what people wanted. And I didn’t know what people wanted because I didn’t care to know what people wanted. It was all about me.
So this is how marketing works. You find out what people want, then – buy it, make it, or provide it as some kind of service – then let people know you have it. This is Marketing 101. Easy peasy. But people make it hard. I’m here to make it simple. Of course, there’s a lot more that goes into marketing and most of it is self-discipline. Sometimes it’s hard not to do what we want… but if you develop the discipline to serve your market and not yourself, marketing will be easy for you too.